47 BRAND BASICS
PRODUCT LAUNCH
ROLE: CREATIVE DIRECTOR
Creative Partner : Taylor Rainbolt
Production: J/O Productions
Location: NYC
Creative Partner : Taylor Rainbolt
Production: J/O Productions
Location: NYC
Directed creative and production for Contemporary Basics, a premium apparel line focused on monotone athleisure styles. Shot in-studio to create an elevated, refined aesthetic, I oversaw the project from concept through delivery, ensuring the visuals reflected the collection’s high-quality, premium design.